219% Increase in sitewide conversions

219 % Increase in Sitewide Conversions

The Challenge

A major client faced a persistent issue: despite significant investments in driving website traffic, their conversion rates were stagnant.

Potential customers were visiting the site but abandoning it without taking action, leading to underwhelming campaign results and a growing sense of frustration among stakeholders.

The Strategy

Upon analyzing the situation, I discovered a deeper problem: the website's messaging, design, and user experience were misaligned with the way their target customers thought, shopped, and made decisions. Without a clear path to action or relevant content tailored to their audience, the site wasn’t inspiring trust or engagement.

  • Develop detailed customer personas based on psychographic insights, aligning content and experiences to their patterns in

    • Industry

    • Demographic

    • Preferred Touchpoints

    • Key Pain Points

    • Key Values

    • How they make decisions

  • Conduct detailed customer journey mappings based on psychographics

  • Implement robust CRO testing

  • Tailor on-site content to customers based on psychographics

  • Improve site navigation

  • Visualization Dashboards to track and refine performance in real time

The Results

219 %

Increase in Sitewide Conversions

20 %

Increase in Landing Page Conversions

43 %

Increase in Sitewide Engagement

More Key accomplishMENTS