219% Increase in sitewide conversions
The Challenge
A major client faced a persistent issue: despite significant investments in driving website traffic, their conversion rates were stagnant.
Potential customers were visiting the site but abandoning it without taking action, leading to underwhelming campaign results and a growing sense of frustration among stakeholders.
The Strategy
Upon analyzing the situation, I discovered a deeper problem: the website's messaging, design, and user experience were misaligned with the way their target customers thought, shopped, and made decisions. Without a clear path to action or relevant content tailored to their audience, the site wasn’t inspiring trust or engagement.
Develop detailed customer personas based on psychographic insights, aligning content and experiences to their patterns in
Industry
Demographic
Preferred Touchpoints
Key Pain Points
Key Values
How they make decisions
Conduct detailed customer journey mappings based on psychographics
Implement robust CRO testing
Tailor on-site content to customers based on psychographics
Improve site navigation
Visualization Dashboards to track and refine performance in real time
The Results
219 %
Increase in Sitewide Conversions
20 %
Increase in Landing Page Conversions
43 %
Increase in Sitewide Engagement
