132% Increase in Holiday Campaign Sales
The Challenge
An eCommerce brand that also sold directly to retailers a presale challenge for holiday season sales, particularly in B2B channels. Retailers were hesitant to stock up before the holidays, leading to missed opportunities during a critical sales period. The challenge was to create urgency and drive both retailer and consumer demand for the brand’s products.
The Strategy
I developed and executed a comprehensive digital strategy to target both B2B and B2C audiences, ensuring alignment with the brand's holiday goals:
Conduct audience analysis to divide customers into targeted segments based on:
Purchasing behavior
Demographics
Engagement history
Create tailored messaging for each segment, ensuring relevance to needs and preferences
Personalized elements in SMS and emails
Names
Tailored offers & discounts
Workflow optimizations and development, streamlining timing and frequency
Post-purchase follow-ups
Abandoned cart workflows
New customer/welcome campaigns
Winback campaigns
A/B Testing
Analytics Integration
Real time tracking of open rates, click thru rates, and conversions rates
The Results
132 %
YoY Increase in Holiday Season Sales
150 %
Increase in Unique Site Visits
