132% Increase in Holiday Campaign Sales

The Challenge

An eCommerce brand that also sold directly to retailers a presale challenge for holiday season sales, particularly in B2B channels. Retailers were hesitant to stock up before the holidays, leading to missed opportunities during a critical sales period. The challenge was to create urgency and drive both retailer and consumer demand for the brand’s products.

The Strategy

I developed and executed a comprehensive digital strategy to target both B2B and B2C audiences, ensuring alignment with the brand's holiday goals:

  • Conduct audience analysis to divide customers into targeted segments based on:

    • Purchasing behavior

    • Demographics

    • Engagement history

  • Create tailored messaging for each segment, ensuring relevance to needs and preferences

  • Personalized elements in SMS and emails

    • Names

    • Tailored offers & discounts

  • Workflow optimizations and development, streamlining timing and frequency

    • Post-purchase follow-ups

    • Abandoned cart workflows

    • New customer/welcome campaigns

    • Winback campaigns

    • A/B Testing

  • Analytics Integration

    • Real time tracking of open rates, click thru rates, and conversions rates

The Results

132 %

YoY Increase in Holiday Season Sales

150 %

Increase in Unique Site Visits

More Key accomplishMENTS