Customers were receiving generic, one-size-fits-all communications that failed to address their specific needs or behaviors, leading to disengagement and missed revenue opportunities.

• Conduct audience analysis to divide customers into targeted segments based on:

  • Purchasing behavior

  • Demographics

  • Engagement history

• Create tailored messaging for each segment, ensuring relevance to needs and preferences

• Personalized elements in SMS and emails

  • Names

  • Tailored offers & discounts

• Workflow optimizations and development, streamlining timing and frequency

  • Post-purchase follow-ups

  • Abandoned cart workflows

  • New customer/welcome campaigns

  • Winback campaigns

  • A/B Testing

• Analytics Integration

  • Real time tracking of open rates, click thru rates, and conversions rates