400% Increase eCommerce Conversions
The Challenge
A mid-sized eCommerce client struggled with low conversion rates, despite steady web traffic. Their product pages were outdated, lacked engaging visuals, and had inconsistent or poorly optimized SEO. Users often dropped off before completing purchases due to a clunky on-site experience and unclear product descriptions. Website navigation and product discovery pathways created friction for users, leading to abandoned shopping carts and missed sales opportunities.
The client needed a comprehensive strategy to enhance their on-site experience and make their products more visible and compelling to potential customers.
The Strategy
To address these challenges, I led a strategic initiative focused on improving user experience, updating product visuals, and optimizing product SEO.
UX Enhancements
Redesigning product pages
Addressing load speed issues
Optimizing mobile responsiveness
Revamped checkout process
Product Enhancements
Updated product images to showcase
Rewrote product descriptions to align with user intent
Updating subscription workflow
SEO
Keyword analysis for high-intent terms to incorporate into product titles, descriptions, and metadata
Category and product page optimizations to improve rankings and CTRs
Analytics & Testing
Heatmapping
User behavior analysis
The Results
400 %
Increase in eCommerce Conversions
58 %
Decrease in Bounce Rate
24 %
Increase in Pages Per Session
