500% Increase in Campaign Performance
The Challenge
A client was underperforming in their paid media campaigns, with high costs per lead (CPL) and limited ROI. Their existing strategy relied on outdated audience targeting, ineffective creatives, and poor alignment with broader marketing goals. The client sought a complete overhaul of their paid media approach to maximize performance while staying under tight CPL targets.
The Strategy
I spearheaded a multi-channel paid media strategy leveraging both internal and external resources to drive immediate results:
Audience analysis, segmentation, and targeting
Utilized lookalike audiences
Developed effective ad creatives in line with audience segments, emphasizing benefits
Tested ad creatives and formats for the best results
Allocated budgets across multiple advertising platforms for reach and efficiency
Built real-time performance dashboards to track blended CTR, MQLs, and SQLs
Optimizations for increased performance with decreased CPL
The Results
500 %
Increase in eCommerce Conversions
62 %
Decrease in Cost Per Lead
25 %
Increase in Web Traffic
