1,990% Paid search traffic growth
The Challenge
A client struggled with underperforming paid search campaigns in key markets. The traffic generated was low-quality, resulting in high bounce rates and minimal conversions. The client felt their paid media efforts lacked clear direction, proper targeting, and measurable outcomes. With rising frustration, I was brought on to overhaul their strategy and deliver meaningful results.
The Strategy
After a comprehensive audit, I identified several issues: poorly segmented audiences, irrelevant keywords, ineffective geotargeting, uninspiring ad creative, and a lack of proper landing pages. Their campaigns were misaligned with audience intent and failed to leverage data for real-time adjustments. A complete transformation of their paid media strategy and website alignment was necessary to drive measurable growth.
Audience analysis and refinement
Keyword optimization
Creative overhaul
Landing page development for key audiences
Budget reallocation
Cross-channel coordination
Web traffic insights for overall site success
The Results
1,990 %
Growth in Paid Search Traffic
180 %
Increase in Paid Social Traffic
49 %
Increase in Web Traffic
16 %
Ad Conversion Rate
